Recipes for Success in the Claw Machine Operating Industry
There is a huge profit in the claw machine industry; it’s already a proven and tested fact by countless of coin-operated machine providers, operators, and franchisees across the globe.
However, there’s a lot to learn if you want to get the most out of your skill tester machine business. The good thing is that it only requires a simple, easy-to-follow recipe that anyone can figure out in no time.
Think of your machines as “vendors”.
As a business owner in the amusement vending industry, it is important to remember that your customer will perceive of your machines as vendors that will supply them with items of value. With this, it is essential that you give them what they expect.
Start with the quality of your plush toys or other prizes that you put up inside your machines. With skill testers, it is easy to attract new customers but much more difficult to keep repeat ones. To build a consistent following, change up your merchandise on a regular basis. Customers love seeing something new to win every time, especially if they are larger and more unique—something that they don’t often find in popular toy stores.
Take note of the trend.
Be updated with the current events, as you can use them to your advantage. For instance, you can fill your skill tester machines with novelty or supporter rugby balls if it’s game season. This will appeal to kids who are trying to learn a new sport but also to adults who consistently watch the game.
The holidays are also the perfect time to refill your stock prizes with holiday-themed plush toys. Be ahead of the game by placing them at least one to two months before the holiday to keep your customers excited at winning them just in time for the season.
Winners make players.
The next most important thing to do is to let your customers win, at least just enough to keep them playing. Remember, they must perceive value out of your game—and they must get it from your machine sooner or later. After all, the best advertisement for any toy grabber machine is seeing other people win. This way, other customers could not resist grabbing the chance to win a prize for themselves.
Claw machines make a lucrative low-maintenance business that’s not difficult to get the hang of. By following these simple suggestions, it won’t be long until you start seeing your business prosper.